Retail industry was one of the hardest hit in 2020. The impact of radical changes in consumer behaviour has forced many to reimagine the way they operate and engage with their audience. 

In-store experience -  whilst still available -  is very different now from what it used to be pre-COVID. With this critical element of customer journey being severely restricted or removed completely, retailers find themselves looking for ways to recreate it online. This gave rise to social advocacy and internal brand champions.

In this webinar we will look into employee advocacy and how retailers can leverage their employees to boost sales, enhance brand reputation and increase loyalty.